Documentation of projects and programs of the Company (Treatment of…
Documentation of projects and programs of the Company
Treatment of Information
That the Participant dominate the construction of models in the treatment phase of the information in the process of programming projects.
That the Participant dominate the generation of possibilities in the treatment phase of the information in the process of programming projects.
That the participant dominates the data analysis in the processing phase of the information of the project scheduling process.
That the Participant dominate the data storage in the treatment phase of the information in the process of programming projects.
The value of an investigation depends on the results. And as the data does not have the gift of the word, the analysis and interpretation are essential elements of any project.
The final product of the investigation is the conclusions and recommendations of the one that makes it.
Market participation objectives.
Sales volume objectives
A format does not exist or it formulates universally accepted for any situation of annual planeación.
There are two basic types of contribution to the planning process that must be part of any plan:
A thorough analysis of the situation.
A statement of the general objectives of performance.
Generation of Possibilities
The analysis is given simultaneously with the collection of data.
The monitoring of the environment is to search and process information about the changes in the environment of an organization.
The Participant is capable of designing and of applying surveys in order to gather information for the project programming.
The Participant apply market research techniques to perform an improvement project schedule.
The Participant apply the techniques of non-participative observation that allow you to collect information to schedule a project.
The Participant understands the importance of the opinion of specialists to the scheduling of projects.
The researcher is, theoretically, alien to those processes, and adopts the technique of "the fly on the wall" to see things as they happen naturally with the least possible interference of his presence.
What information you want to collect and why? Start by making a few simple questions: What opinions or possible behaviors you want to know about it?
At this stage, the goal is to begin formulating a structured questionnaire, designing specific questions to measure in the "real world", phenomena existing or attitudes in the conceptual framework.
Market research encompasses all activities that enable an organization to obtain the information it requires to make decisions about your environment, your marketing mix (price, product, plaza and promotion) and its current or prospective customers
We have to bear in mind the following aspects:
It intervenes in three phases of the managerial process of the marketing:
It is something more than the mere collection of data.
Recognizes the responsibility of the researcher to collect information useful for executives.
Manage human resources is an important task in all functional areas.
This is true for three reasons.
The cost of sales staff is extremely high due to the sales personnel salaries and other allowances that are relatively high and the costs associated with travel, training and sales demos.
the biggest number of the personnel of marketing is in the sales charges.
The management of the actual sales force is important because the responsibility for the implementation of the sales and distribution is highly decentralized.
Plans and programs
Participant mastered the techniques of anticipation and foresight in the preparation of plans and programs.
Participant is able to develop plans and programs.
Participant dominate the definition of objectives in the development of plans and programs
Participant is able to define information needs in the preparation of plans and programs.
At the domestic level must lead by objectives and be able to make strategic decisions that,
Helped by an integrated team and organized by the same, can be put into practice.
The address of the company is the organ of the company in charge of making productive resources,
Foresight and prospective
The Organization must adapt to the real possibilities, whether itâ money, material elements, equipment or men.
Definition of information needs
For the development of this function, the administrator must obtain a broad vision and total of the operations of the company.
Development of plans and programs
Program Content Monitoring
For a commercial team get to sell the maximum amount of the product that sells, you must know him perfectly to, technical level, and must also be aware of the substitute products, the competition and the developments in the sector.
Source of information
The participant is able to identify the internal sources of information that you will need to schedule projects.
The participant is able to identify the printed sources of information that you will need to schedule projects.
The participant is able to identify the external sources of information that you will need to schedule projects.
The participant is able to identify the electronic sources of information that you will need to schedule projects.
All the information from the census it is necessary to translate, moreover, the commercial sector in the company, since the incidence of these phenomena is not uniform in all sectors.
We must know before all the types of expenses that affect sales and decide what we can reduce or which are too high.
Direct selling expenses.
Sales administration expenses.
In economic terms it is used for the type of institutional advertising by a company with the purpose of obtaining the knowledge and the confidence of the consumers of the company in general and not of a particular product.
The choice of the advertising media depends on a number of factors:
The product or offered service.
The budget available.
The creative planning.