UNIT 5. OPERATIONAL MARKETING OF COMPANIES AND TOURISM PRODUCTS.
Four generations in the development of tourism fairs have
Generation mix image
It is conducive to the launch of new products or destinations.
These types of fairs are not open to the general public.
Generation only image
They are specified in providing information on destinations, products and tourism services.
Pure business generation
It consists of the organization of a retreat, by a destination or a series of providers of tourist services of a destination.
Optimization of the investment in fairs.
They can be very profitable instrument of the strategy, since they combine elements of sales promotion and direct sales, in the field of participating in them demand an adequate planning.
Factors for decision making for participation.
The tourist fairs that are organized in many countries of the world are instruments of business support for the promotion and sale of destinations and tourist services.
It depends on several factors
The profile of the public that attends said fair.
The costs related to participation in the fair.
The type of product we want to promote
Analysis of tourist fairs.
You have to take into account
That the events go suppliers, mainly wholesalers of the international market presenting the totality of the tourist offer of the country.
UNIDAD 6. MARKETING ESTRATEGICO DE DESTINOS TURISTICOS.
The marketing mix in the strategic marketing plan for tourist destinations.
Has as purpose
Promote the productivity of a company, a process towards which all efforts should be oriented.
It must include
Preparation of an analysis of the market situation.
Clear definition of your own objectives as an entrepreneur and those of your company.
Choice of strategies and preparation of budgets.
Issuing markets and receiving markets.
Tourism issuing market
It is that country that due to its characteristics of high economic and social level generates a tourist current towards others.
Tourism receiving market
It is that country that due to its natural, historic-monumental, climatic, etc. characteristics attracts a tourist account towards it.
Masterplan, strategic plan and promotion of tourist destinations.
Methods and procedures that need to be followed to achieve the long-term goals of a program.
Organization to terms of its environment.
Objectives of the organization.
Legal structure and legal conditions.
That is why governments have the duty to stimulate tourism, to provide national agencies with the necessary means to carry out their national and international or even global mission.