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ADVERTISING A BRIEF HISTORY (17 th century (frist advertising by…
ADVERTISING
A BRIEF HISTORY
17 th century
frist advertising
by
egyptian
19 th century
" la presse "
introduced paid advertising its pages
1840 boston
Volney Palmer
frist advertising agency
In the 60 th
too much supply and not enought demand
same product, different price
In the 70 th
ads values changer:
° freedom,
° ecology,
° individualism
In the 80 th
ads deregulation photo revised image of
perfect low self-estrm and anorexia
In the 90 th
all agencies discovered
colours influence the mood
Today
ads with questions consumers
feel understood.
he will remember to ads
Radio station
sold sponsorship
to business
Typical ads
painted picture with delails
(slogan)
emotional values