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(With the arrival of radio stations manufacturers and retailers offered…
These early printed advertisements promoted books, medicines and newspapers. Things stayed more or less the same until the 19 th century
The idea spread and the first agencies were brokers for the space in newspapers dedicated to advertising
Advertisers and agencies understood that women had to be their target because they were the ones they were buying.
The first predecessor of advertising agencies appeared in boston in 1840 and was named VOLNEY PALMER
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In the early 1960s there was too much supply and not enough demand. All the products were the same so that consumers bought the cheapest.
This caused wars of price, an increase in demand and the economy.
Advertising became modern and created messages that made ads more tempting. The creative revolution had arrived especially in its ideator William Bernbach.
With the arrival of radio stations manufacturers and retailers offered programmes to sell more radios
owners of radio stations sold sponsorship rights to businesses a practice used on television at the end of the 1940s and 1950s
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Emotional values like friendship, love, and social status started to be included especially when psychologists like John Watson began to offer their knowledge to advertisers and businesses
In the 1970s, consumers felt manipulated by ads. Women and educators believed that most of the advertisements were negative
the advertising campaigns of the '70s focus on freedom, new technology, individualism, the new middle class family, health, the same rights and ecology.
The 80s were characterised by a deregulation which brought longer and formerly taboo ads. Advertisers experienced on how to hold consumers' attention, invade their memory, and change their beliefs.
In the 1990s, all agencies had a team of research specialists with psychologists, behaviourists, anthropologists
Advertisers discovered that brain activity is higher during new commercials.Colors were used to associate products with moods and feelings.
Today, the ads are multimedia and very technical. Some websites have brought about a change in online advertising concentrating on relevant, unobtrusive ads which help rather than inundate consumers.
There are interactive and "embedded" ads, such as having consumers vote through sms. Children are the most interested and easily influenced so advertisers naturally exploit this.
