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communication, meaning, and signs
(Fiske) (signs and meaning (further…
communication, meaning, and signs
(Fiske)
semiotics
- sign
- code or system that the signs are organized
- culture that codes and signs operate in that society
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signs and meaning
basic concepts
3 elements:
- sign
- things that sign refers
- users of the sign
further implications
C. S. Peirce
the triangle of relationship: sign, interpretant, and object
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Saussure
sign consists of a signifier and a signified; and the relationship between them called signification
sign and system
sign and signified are part of the linguistic or semantic system that members of the culture use to communicate with each other
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categories of signs
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motivation of the sign
Guiraud and Barthes
arbitrary, iconic, motivation, and constraint
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