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ADVERTISING A BRIEF HISTORY (Typical advertising (50s) (slogan (emotional…
ADVERTISING A BRIEF HISTORY
First advertising by Egyptians (17th)
LA PRESSE
introduced paid advertising (19th)
VOLNEY PALMER
first advertising agency
Boston 1840
RADIO STATION
sold sponsorship rights
buisness
Typical advertising (50s)
printed
picture with details
slogan
emotional values
60s
too much supply
not enough demand
same products different prices
price war
70s
advertising values changed
individualism
freedom
ecology
equal rights
80s
digitally enhanced photo
show the imagine of the perfect person
low self-estreem
anorexia
90s
discovered that the brain can be influenced
by colours
moods
TODAY
advertising with questions
consumers felt understood
he will remember the advertising