Product & service design

New product development

Incremental enhancement of existing products

New generation products

Breakthrough products

Failure of new products

Cannot support growth

Launched too soon

Sufficient appeal to the markets

Do not understand the product

No market for the product

Design as a process

Concept generation

Concept screening

Preliminary design

Evaluation and improvment

Prototyping and final design

Design council

  1. Discover
  1. Define
  1. Develop
  1. Deliver

Design thinking

Reframe ideas

Understand the user

No idea is too wild

Collaborate

Test the ideas

See the bigger picture

Product design

Aesthetics

Relibility

Maintainability

Durability

Produce-ability

Service design

The organising idea

The service experience

The service outcome

The service operation

The vale of the services

Quality function deployment 🚩 p133 - 137

  1. What attributes or features
  1. Customers' needs & how needs are met
  1. What vs how?
  1. Conflicts or trade-offs
  1. Why?
  1. How much?