Product & service design
New product development
Incremental enhancement of existing products
New generation products
Breakthrough products
Failure of new products
Cannot support growth
Launched too soon
Sufficient appeal to the markets
Do not understand the product
No market for the product
Design as a process
Concept generation
Concept screening
Preliminary design
Evaluation and improvment
Prototyping and final design
Design council
- Discover
- Define
- Develop
- Deliver
Design thinking
Reframe ideas
Understand the user
No idea is too wild
Collaborate
Test the ideas
See the bigger picture
Product design
Aesthetics
Relibility
Maintainability
Durability
Produce-ability
Service design
The organising idea
The service experience
The service outcome
The service operation
The vale of the services
Quality function deployment 🚩 p133 - 137
- What attributes or features
- Customers' needs & how needs are met
- What vs how?
- Conflicts or trade-offs
- Why?
- How much?