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C-LEVEL EVENTS: Group Sharing :silhouettes: (Event is not specifically for…
C-LEVEL EVENTS: Group Sharing :silhouettes:
Event is not specifically for streamlining CIO decisions (that is not why Chris attends)
It's about the Content
Thought Leadership
Most of all Making Connections
DIFFERENTIATORS for SN :check:
Use SN technology in a meaningful way
Example: Facility App
Tie the tech into the event experience itself
Bring in highly curated experiences
Carry the CIOs thru a journey
Use Michale's "people"
Example: Prism screen
Example: Showcase customer vignettes (JP Morgan on financial; G2K on healthcare
Self-Service, Not Required experiences
Make demos playful, mix and match
WHY DO CIOS ATTEND :question:
CIO PERSONAS :speaking_head_in_silhouette:
Some come from technology
Some come from business side
PROGRAM FORMAT :classical_building:
Max should be 125
We can sure 60, 125 is harder
"Scarcity if our friend"