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:check:Inspire Customer Loyalty in e-Commerce Market (:star:Creative Ways,…
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Inspire Customer Loyalty in e-Commerce Market
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Innovative Ways
Think Beyond Rewards and Points
Inspiring loyalty to your brand and your products is a vital part of e-commerce, but the best loyalty programs go beyond offering rewards and points.
Provide Good Content
The more helpful, complete and engaging the content is on an e-commerce site, the more likely customers are to shop there -- and to return.
Be Data-Savvy
Gathering and interpreting data is a way of getting to know your customers, and that data can, in turn, enhance their shopping experience and potentially inspire them to buy more.
Incorporate Social Components
Enhancing the social experience of shopping is another way to build a sense of loyalty and belonging, along with attracting new customers.
Offer a Personalized Experience
One of the most important steps that e-commerce businesses can take toward building a loyal customer base is to cater to those customers' desire for attention, care and understanding.
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Creative Ways
HOW TO SURPRISE YOUR CUSTOMERS
From time to time, you can surprise a customer who has a birthday within days from a contact and you send him e.g. a t-shirt as a gift. Ship small gifts like candy in every package as an extra thanks to our customer
THE UNEXPECTED SURPRISE
From time to time, you can surprise a customer who has a birthday within days from a contact and you send him e.g. a t-shirt as a gift. Ship small gifts like candy in every package as an extra thanks to our customer
DON’T MANAGE BY CALL LENGTH
It may at first sight seem counterproductive, but many companies have found that the more time you spent advising a customer, the better return on investment. Invest in your customers and they’ll invest in you
ALWAYS HANG UP LAST
Train your employees to always hang up last. This allows a customer to always add something at the end of a call and prevent them from ever feeling cut off
LITTLE THINGS COUNTS
It’s essential to call customers back if they get cut off or if you forgot to tell them something. Send a customer a message asking if their phone is working as expected. Offer them a (complimentary) cold bottle of water on a hot day
NO MORE BAD UPSELL
Always try to fulfill the customers needs, but there is no reason to pressure them with bad upsell when you are solving their problems. In other words, don’t sell them a new product they don’t need
UNDER PROMISE AND OVER DELIVER
Always over deliver and provide more value than our customers expect. This way they are always pleasantly surprised with your work. There are many ways of over delivering, like shipping packages earlier than promised
EMPATHY IS IMPORTANT
Put yourself in the customer’s shoes. See things through their eyes. Think about how you want to be treated when things go south with a product or a service that you purchased.
:<3:Methods for Encouraging Customer Loyalty
Keep customers informed
Let your customers know about your business and how your product and service offerings can help them. Produce a newsletter or greeting card series that can be mailed or e-mailed to customers regularly
Talk to your customers
Pick up the phone and give your customers a call. Keep trying until you have the chance to speak with them directly
Remember important occasions
Turn to your customer database to remind you of customer birthdays, anniversaries, and other important dates
Put pen to paper
A handwritten note of appreciation is a powerful way to build customer loyalty. Your customers will appreciate the fact that you’ve taken the time to get in touch with them
Pass on useful material
Know your customers’ personal interests and fields of business
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