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Factors influence consumers to purchase counterfeit luxury brand (Inter…
Factors influence consumers to purchase counterfeit luxury brand
Brands aspects
scarcity of luxury brand
Availability of counterfeit luxury products
Information overload
Ephemerality of the brand
Product involvement
Brand prominence
Brand influence
Brand equity
Brand-Based
Brand personality
Brand image
Consumer-Based
Brand knowledge
Brand loyalty
Brand awareness
Perceived quality
Social
Social motivations
Culture context
Inter-personal
Value the prestige associated with luxury brand
Smart shoppers
Self-deception
Cultural identification
Emotion
Schadenfreude
The pleasure felt
Ethics
Do not predict the impact of counterfeits on ethicality
Demographic
Age
Gender
Income
Low income
willingness
Believe
Moral
Moral emotions
Moral awareness
Moral intensity
Moral judgment
Religious
Paradox
Experience reasons for justifications
self-view
Susceptibility to interpersonal influence
Mindfulness
Judging others as unethical
Behaving dishonestly
Associated with a counterfeit label
Cognitive-behaviour
Psychographic
Situation
Counterfeiting awareness
Face consciousness
Mood
bought the counterfeits before
Buying situation