TRANSMEDIA-DELRAY-ST.PATTY's (TEAM 1 (50 Puppies (Tri-County (Pet…
Local Rotary Club
Keep for 2019 parade.
Coast Guard Regulations
50 Shades of Green
Local hair studios and make up artists
Fee charged to participants at festival
Fitness Event - Local Park
Raising funds for the parade
All Ages Welcome
Pay for a tent or space to take part.
The morning of St. Patrick's Day.
Pet Costume Contest
Big Dog Ranch
Children "awww" factor
Promoting companionship for veterans
Tour of Ireland
Luck of the Irish
Lynn University Sister School
Lynn University Fashion Retail and Management
Sewing Class: Promote fashion show - take part in a costume contest.
Achievement Centers of America
Social Media - Facebook, Instagram, Twitter, Snapchat
Marathon (2k and 5k) - entry fee and raise attention of the event
Merchendise - selling shirts, cups, etc. that includes the 50 year anniversary
To take advantage of the Atlantic avenue
Delray "Fun small town 2017"
the city attracts more enterpreneurs and investments
The history of the holiday and the parade - emphasize 50 years anniversary and Maury Power (Buddha Sky Bar)
Irish traditions: food, dance, music, clothes
Family games - face painting, raffle, food contests
Come up with the logo for the branding
Ginger Queen beauty contest
BASIC INFO FROM PRESENTATION:
NEED BIG IDEAS!
World Series Champions St. Louis Cardinals
Superbowl I Champions Green Bay Packers
NBA Champions Philadelphia 76ers
Top songs from the year
Group wearing 1968 clothing, singing songs. Celebration of the Arts student from Lynn University?
Bright, swirling colours. Often tie-dye, beards, etc.
Get Lynn University fashion students to create looks from these eras
Include Emotional Component in marketing/creative content
Parade vs Festival
"Outside of the Box" Creativity
Emphasis on Veterans, Fire & Police Dept's
Honor Patriotism, Family Values
Erasing past bad reputation "Drunk Fest" stigma
Community Event - family-oriented
Incentives for Attending Sponsoring Displaying Coming Back ?
*How to capitalize on Delray's recent growth/popularity?
Events to promote fund-raising? (eg. Casino Night)
Fireman's Ball, similar concept to annual Policeman's ball that raises a large amount of funds.
(list of companies and ideas)
Parade Floats in Florida
Festive Floats – Parade Float Services
Involve outside talent? College of Arts & Science? Communications (iPulse Agency?)
Need of Sponsors
WEEK 3 IDEATION
"Capitalize on Delray's Growth"
"Think Outside of the Box"