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As a Playbook user..... (Do I know what to look for? (Don't know (We…
As a Playbook user.....
Do I know what to look for?
Don't know (We decide)
Personal collection
Themed collection
Custom collection
Manual
Automatic
Know (User decide)
Interest selection
Add/delete collection
Can I find it?
Yes
Badge
Rating
Reviews
Rich info
Filter
No
Not a place
In DB
Not in DB
Not searchable
What can I do after I find it?
Now
Call
Look at map
Save for later
Add to favorites
Product Goal: Let users find services
KPI Goal: Increase Traffic