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IELTS technology (advertisement marketing promotion commercialisation…

- - - - key part of modern business
      - damage/undermine personal figure by standardising a model =
        make individual less distinctive
      - creative industry
    - - good
        
        own taste /
        personal characteristics
        
        several version of one item /
        reflect oneself
        
        access customer directly
        => bring choices
        
        反：without ads, lack of information
        
        a trend of being unique (young people)
    - - human nature to pursue the latest trend of the society
      - vulnerable to manipulate marketing tactics and perceive theses message as truthful and unbiased (especially the young generation)
    - - company
        
        manipulation these marketing tactics and
        perceived these message as truthful and unbiased
        
        the powerful of advertising
        
        cut-throat competition
        
        dump in millions of money
        
        increase its brand value, sales and revenue
        adds value on
      - buyers
        
        potential buyers
        
        worship materialism
        
        fulfill vanity
        
        disposable income
      - general
        
        exerting a profound influence on
        
        a host of people
        
        undermine critical thinking
  - - - effects = outcomes
      - sports
        
        sports stadium / sports venues
        sports events
        
        live television broadcast
        
        bill board / advertising board
        
        match-fixing / football fraud / rigged fraud
        referee cheating / referee trick / unfair referee
        
        be lured and entangled into the vicious web of match fixing
        
        hampered and defamed the spirit of the game
        
        revive community spirit
        
        performance-enhancing drugs
      - advertisement
        
        celebrity branding endorsement
        
        advertisement revenues
        
        get prime time television coverage
    - - for
        
        enables players financially secured and maintain the game to be of high quality and of great entertainment
        
        expose more people to sports
        
        bring in more fans and improve the profitability
        
        help economy and revive spirit
      - against
        
        change the attitude towards the game
        
        jeopardise the spirit of the game
        
        entangled in the match-fixing
      - although take drugs, not under control
        extraordinary prize money => promote skills and ensure livelihood
- - - - convenient
      - less socially interactive
        
        agree
        
        discourage face-to-face communication
        
        increase misunderstanding
        
        not long lasting
        
        not to express emotion sufficiently
        
        the relation is suspicious
        
        expressions
        
        video meeting/chating
        
        practically meeting
        
        some people have shifted their way to keep in touch with others due to the innovation of the technology
        
        automation of manufacturing goods
        
        drone waiters in restaurants
    - - the lack of physical activity
        sedentary lifestyle
    - - advantages
        
        efficiency
        
        no paper
        
        save environment
        
        no mistakes
        
        reduces the time required to fetch a random information
        time-consuming
      - disadvantages
        
        information hacked
        
        children are taught to use computer, resulting in short eye-sight
- - - - children will reproduce to seek pleasure and thrill => anti-social behaviour and ideas
      - criminals get ideas from TV and experience from the previous crime
    - - raise awareness
        
        safety measure
      - psychologically know that it is not correct