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Digital Marketing (Product Life Cycle (Different Stages (Introduction,…
Digital Marketing
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Product Life Cycle
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PLC or Product Life Cycle describes the period of time in which a particular product is developed then introduced to the market and finally removed from the market.
Pros
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You can create the same / better technology as before but cheaper to produce thus increasing profit margin.
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Marketing Mix
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ATL Marketing
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ATL Marketing consist of advertising activities that are largely non-targeted and have a wide reach. ATL communication is done to build the brand and inform the customers about the product. Conversions are given less importance in above the line advertising.
BTL Marketing
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BTL Marketing consist of very specific, memorable and direct advertising activities focused on targeted groups of consumers. Often known as direct marketing strategies, below the line strategies focus more on conversions than on building the brand.