Please enable JavaScript.
Coggle requires JavaScript to display documents.
O2O Friso business model (Shopper needs (Payment (Cash on delivery, Credit…
O2O Friso business model
SWOT
Strength
Weakness
Opportunities
Threats
Objectives
Deployment
O2O
Pros
Promotion
Payment
In cash
Online (credit card)
Delivery fee
Origin
Certified
Cons
Less interaction (advises..)
Delivery time
Expiry date
Depends on retailers
Loyalty program and engagement with shoppers
Strategies/Action
Interaction enhancement
Build Online Friso advisor on Shopee
Delivery policies
Free for delivery within provinces
Fast delivery
Origin protection
Certify the shop to go with Shopee
Build trusted store requirements
Expiry date policy
After purchase policies
Return
Reassurances
Loyalty
Leverage "Shoppe xu" to build loyalty porgram
Measures
Ecommerce
Traditional trade
Medical
Modern trade
Website
Seamless shoppers shopping experience :tada:
Shopper needs
Price
Acceptable compare to others
Payment
Cash on delivery
Credit card
Directly to stores
Delivery
Now
Free
Origin
Protected by brands
Advises/Interaction
online
Offline (retailer)
After purchase service
Return
Quality assurance
Loyalty program
Promotion
Fully capture NTW promotion
Special offers
Expiry date
New product in the market