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Increase leads (Shorten the form (Reduce the fields (Define and segment…
Increase leads
Shorten the form
Increase the font size
Shorten the path
Reduce the fields
Define and segment the fields based on the product
Prefill the forms with 3rd party information
Prefill form based on previous forms filled by the same visitor
Make form device responsive
Play with font type / color
Multi stage forms
Double column forms to shorten it
Position and copy of the field lables
General form, fill contact info once and select the product many
Personalize the content
Show relevant product to the relevant audience
Reduce the form field interaction
Customize the form copy to the marketing channel
Don't use form page as the landing page
Make the messaging persuasive
Communicate the effort of filling the form. Take a short survey
Educate customer on the benefit of filling the form
Action oriented CTA button
Help the customer choose the product
Interview the customer thru quiz survey etc
Show relevant video/asset that relates to the customer industry / function
Make the form easily findable
Shorten the path
Reduce touch points before getting to the form
Persistent global form showing on the bottom or side
Relocate the form on the page
Popup the form
Provide more education of the product before showing the form
Place the form below descriptive information
Tailor the form to the product
Emphasize the form first
Target based on segment of customer
Existing customers / visitor who has done a lot of research
Let them suggest product features, ratings and review
Feature/price comparison between competitive products
ROI calculator
Get more information thru form
Ask what the customer wants to accomplish in the form