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Scope for E-commerce (Image Building (Firms that offer low informational…
Scope for E-commerce
Image Building
Firms that offer low informational content & have many customers with internet access should use their sites for image building & promotion
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Its services are very basic with minimal info content, but it instils trust in the company & the reliability of its employees
Could provide info about its training & labour policies as well as past testimonials from current clients on its site to bolster its image
Pilot:
Firms that have a few customers with internet access but offer a large amount of informational content are advised to set up pilot projects with a minority of their internet-connected customers.
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These firms can offer online info, account details, loyalty programmes & trading, as do supermarkets such as pick n Pay & Woolworths
Most large retailors such as Pick n Pay, Clicks & Edgars not only serve the minority of affluent customers who have internet access, but also target the mass market which does not have access
Minimal Info
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Retailors such as Shoprite, Pep Stores & Ackermann's that cater to the bottom end of the South African Market fall in this category
Majority of their customers will not gain internet access in the short term, prohibiting them from benefiting form their website
Classify Virtual Markets in terms of: product type (tangible/intangible)
and Delivery mode(terrestrial/digital)
Critical Integration
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Time constrained & the majority would demand an online banking service that minimizes their need for branch contract particularly for routine transactions
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