Appearance: We judge people on how they look. For example, in the early stages of a relationship we show more romantic interest in people we find more attractive
Similarity: We like people who are similar to us. For example: if we are picking somewhere to sit, we gravitate towards people will similar features
Complementarity: Differences strengthen a relationship when they are complementary. For example, dominant and passive
Reciprocal Attraction: We are attracted to people who like us.
Competence: We like to be around talent people, but not too competent of people most likely because of comparison. For example, people with lower self-esteem like to be around seemingly “perfect” people
Disclosure: Revealing important info about yourself through self-disclosure can help build liking. For example: “I broke off an engagement myself”
Proximity: Proximity leads to liking. For example, you’re more likely to develop a friendship with a close neighbor instead of a distant one