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Business markets and Business Buying Behavior (buying process (supplier…
Business markets and Business Buying Behavior
business market
Market structure and Demand
Nature of the Buying Unit
Business Buyer Behavior
Major Types of Buying Situations
Participants in the Business Buying Process 1
Major Influences on Business Buyers
The Business Buying Process
E-Procurement: Buying on the Internet
Institutional and Government Markets
Institutional Markets
Government Markets
elastic demand
in elastic demand
elastic demand
e procurement
company buying site
extranets
online purchasing
buying process
supplier search
proposal soliciation
product specification
supplier selection
general need
order routine
problem recognition
performance review