Marketing communication decisions: (6 elements of communication are:…
Marketing communication decisions:
Is non-personal stimulation of the demand for a product/service of a business by making its actual current news value available to the mass media to obtain favourable & free media review of the business & its product
complements the other elements in trying to influence consumer behaviour e.g. pens, t-shirts,& notepads displaying a brand name and a short message, competitions, demonstrations, samples
Uses advertising media to communicate information about a product/service to customers, who can respond by purchasing a product/service via mail, the telephone/the internet
A verbal presentation of a product, service/idea to one or more potential purchasers in order to conclude a transaction.
Advertising message-An advertisement in the print media consists of the heading, illustration & copy.
A controlled and paid for non-personal marketing communication related to a need-satisfying product and directed by a marketer at a specific target audience
Outdoor advertising includes billboards, posters, bus stops & public transport vehicles.
Advertising media: Television, movies, radio & magazines & newspapers.
6 elements of communication are:
Is the management function that establishes and maintains mutually beneficial relationships between an organisation & its publics
The process of informing, persuading and reminding the consumer.