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Product and Service Design (5 main reasons for failure (non-adoption (poor…
Product and Service Design
new product
incremental changes
new generation
breakthrough
new market and product category
5 main reasons for failure
Schneider and Hall 2011
cannot support growth
launch too soon
product not there yet
non-adoption
poor market testing
poor screening
customers don't understand
technology lead over customers
no market
design process
Slack et al 2011
concept screening
preliminary design
evaluation and improvement
prototyping and final design
concept generation
Design Council double dimond
discover
options
define
convergent process
filter out ideas
clear scoping
planning design activities
develop
divergent process
prototyping
deliver
final checks
meet standards and regulations
iron out any problems
design thinking Brown 2008
reframe ideas
different angle
understand the user
no idea is too wild
collaborate
multi-discilinary team
test ideas
bigger picture
product design
aesthetics
reliability
maintainability
durability
produce-ability
service design Johnston and Clark 2005
organising idea
service experience
service outcome
serive operation
value of service
tools
quality function deployment (QFD)
Hauser and Clausing 1988
identify what features customers want
necessary product qualities
how needs are met
attributes and characteristics exact links
trade-offs between characteristics
compare with competition
which characteristics and how much