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Achievement motivation (Level of achievement motivation on determining…
Achievement motivation
The tendency to approach or avoid competitive situations Drive to succeed- Fear or failure
Level of achievement motivation on determining approach
Defines a balance between the personality of the performer and the situation
Interaction: the combination situational and personality factors that decide the level of achievement motivation
Related behaviour can vary depending upon the situation
The performer will have to gauge the probability of success and the incentive gained from success
E.g. easy task high chance of success low incentive may be adopted to avoid failure
Completing hard task with lower chance of success will have a higher incentive if success occurs
Avoidance behaviour
Avoidance of risks taking safe and secure options
Need to avoid failure
Characteristics:
Take easy options
Do not like feedback/ evaluation
Give up easily
Approach behaviour
Welcoming of competition
Characteristics of NACH:
Take risks
Very confident
Welcome competition
Task persistent
Attribute success internally
Welcome feedback and evaluation
Base actions of trying to seek pride from their performance
The need to achieve
Developing the need to achieve
Attribute success internally
Allowing success
Reinforcement (offering praise and rewards)
Improving confidence
Goal setting