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Tiger (Future problems (Competitors gain advantage (Amazon drop offs),…
Tiger
Future problems
Competitors gain advantage
Amazon drop offs
Going online changes strategy and risk
Moving to other areas, infrastructure issues
Marketing
Segmentation
Target market
Commuters going to and from work
People wanting good looking products at cheap prices
Modest income
Working class
Not the wealthy
Competitive advantage
High footfall
High streets
Pleasant experience
Good value
Threats
Online
Amazon
Argos click and colect
Offline
B&M
Wilko
Poundland
Operations
Performance objectives
Quality
Not so much quality as 'look good'
Speed
'Pop in on way to work'
Flexibility
Dependability
Sustainability
Cost
Major competitive strategy
Strategy
Capacity and facilities
Many stores in small radius
Keeps logistics costs low
highstreets
High footfall
Supply chain design
Technology
Workforce and organisation
Need for people
Innovation in product design
Incremental enhancement - same but better products
New generation - New designs of products
Issues between business functions