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CL18 WOS (Leverage GSX portals, track participation and engagement -…
CL18 WOS
Leverage GSX portals, track participation and engagement - collect points and get prizes
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Multi-partner approach, new creative partner and earlier engagement with Hatch
Organic - rounded edges, different textures
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Campus design will be shared with brand, but Suzanne will not influence the design. Distinct but aligned.
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sponsored meal pick-ups (uber like), delivers to various locations
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video periscope device, using meraki cameras to view all of WOS
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popsicle cart, sponsor oppty
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Looking at the entire space holistically, map it out together for the wow effect
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AV - various installations, overhead structure
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Style guide coming out Dec 4th followed by over-arching stakeholder / supplier brief as guidance to move brand to life
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XL - bigger, more dramatic, higher
Misc: quirky shirts, big letters, fun and inspire
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higher touch demos: exclusivity, opptys to schedule 1:1 time, concierge, fast-lane (cloud faded walls)
way finding: rethink, more digital
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Factory playground structures, climbing structure with lounge on top, scooters
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