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CL18/19 CAMPUS PRIORITIES (DEMOS: carry thru FY18, use real case stufdies,…
CL18/19 CAMPUS PRIORITIES
DEMOS: carry thru FY18, use real case stufdies, crafted experiential , use demo to tell story, new interactive, meet the engineer area; cisco tech lab store like environment (exploratory)
guide the customer thru the cisco journey
Demo Magic Wand:
Experimental zone to learn, plus fun element and excitement; Part of the buying cycle (wow AND excite while moving customers thru buying cycle). Arcade idea. (do what we've done but re-organized. Help extend the demos into other areas for the BUs.
GUIDING PRINCIPLES :checkered_flag:
being the trusted advisor
less is more
easy to apply globally (where priorities are adjusted slightly regionally)
Cisco's Biggest Challenge:
Engineering doesn't have a X-architecture strategy.
RECENT LEARNINGS
Vendors cannot support the scale globally (Cancun)
guiding people online (where does this fit)
2018/19 PRIORITIES
ONE CISCO STORY: make it easy, integrated, holistic, customer message, complete story w staffing knowledge (led by core team)
Create opportunities to gather customer feedback in the campus
WOW / DELIGHT: experience, instagrammable, interactive, more conversations, wow factor, inspiring customers, pre show buzz excitement
customer first
Develop a booth training plan to staff with the experts who can tell the Cisco story
Melbourne: Mandatory raw raw meeting (on-site employee briefing)
Design and align budget and space that allows for 2 approaches
Showcase / reinforce the Cisco architecture story in a new invigorating way & 2. Create an opportunity for customers to deep dive according to where they are in the buying cycle