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Week 8: Media ecology (Consequences of new media (what does it enhance,…
Week 8: Media ecology
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Traditional
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effects on attitude, knowledge, behaviour
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Critique
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more a philosophy, really hard to test
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Sensory experiences = symbolic environment
How we perceive and experience the world
New media changes our sensory experiences
New media = technology
Human inventions that enhance communcation
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Different personal and social environments are created due to the exposure to different communication technologies
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