Please enable JavaScript.
Coggle requires JavaScript to display documents.
Hewlett-Packard Company (Introduction (Project Review Meeting: Universal…
Hewlett-Packard Company
Introduction
Project Review Meeting: Universal Power Supply
Marketing Manager
Manufacturing Engineering Manager
Head of Product Design
Division Controller
Long Lead Time for Engine Manufacturing in Japan
Universal Power Supply Reduce Lead Time
But Unit Cost Increase by 30 Dollar
Case: Should HP Introduce the Universal Power Supply?
The Hewlett-Packard Company
Silicon Valley's Legend
Established in 1939
Technological Innovation as Key to Sustained Competitive Advantage
1992: 10% of Revenue, $1.6 billion USD in R&D
Changing Market Conditions
Requirements: Low Price, Wide Availability and Ease of Use
Dominant in Laser Jet Printer: 57% Market Share
Competition from Apple, Fuji-Xerox, Kyocera, Oki and Compaq
Cross-Functional Teams: Identify and Eliminate Potential Problems Early in the Design Cycle, Low Changing Costs
Network Printer Division SC
1992: USD $3 billion Revenue on Laser Products
1998: USD $8 billion Projected Revenue
Rainbow: New Network Printer USD $5000 and $6000
Customization and Localization in Distribution Centers
Shipping from Partner Facility to Distribution Center in North America and Europe
Demand Asia and Latin America << Demand Europe and North America
Universal Power Supply Decision
Marketing Perspective: UPS Only Required Global Demand
Product Development: Significant Benefits in late Product Life Cycle
Finance: Benefits Outweigh Costs, Stock-out Costs and Inventory Holding Costs
Manufacturing Perspective: Solve the Transshipping Reconfiguration Troubles
Distribution: Required to Sort Out Imbalance at Distribution Ceners
The Decision
Decision-Making Authority at Team
Adequate Cost/Benefit Analysis Required by Management
Risk Assessment and Impact on Future Product Generations