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1 - Free user hits ad break (Client checks CMS or Vendri for ad options…
1 - Free user hits ad break
Client checks CMS or Vendri for ad options
Client gathers list of ad request URLs (and on mobile, SDK parameters as well)
on web A9 - we start header bidding (this process repeated for every ad slot)
2 - Client makes ad requests
A - Layer 1 VAST
B - Mobile Only - SDK Layer
B1 - Facebook SDK
B2 Tremor SDK
B3 Google SDK
C - Layer 2 Vast
D - Layer 3 VAST
E - Layer 4 VAST (HOUSE)
Ad requests progress alphabetically through the options below and plays back the first option it receives. If no fill, Option E will play a house ad
A9 params are populated and ad is played
Freewheel
VAST Partners
VAST Partners either return or don't return an ad
Tremor SDK
Facebook SDK
Google SDK
3 - Client receives ad from one of the options above
4 -Ad playback on client
Return to 1 if ad policy calls for additional ad
Direct or House Ad
Amazon
return ad params for success
saved for later