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influences of underage drinking (I have to admit I cringe every time they…
influences of underage drinking
I have to admit I cringe every time they see yet another beer commercial during a live game.
They already know the names of several beers, and we don't drink beer, and basically don't drink much at all.
I'm thinking it's time to start recording football games and watching them via our DVR so we can fast-forward through the commercials
I think the message is that this adds to evidence that alcohol advertising matters in terms of youth drinking and it demonstrates good support for the idea that alcohol advertising is not only related to which brands kids might choose to drink but how much they choose to drink in total
There is a good body of evidence showing that when kids are exposed to advertising for a particular brand, they're more likely to drink that brand
After factoring out that kids who watch more television may be more likely to drink anyway, researchers concluded that the more exposure kids had to these alcohol ads, the greater the amount they consumed of those brands.
These findings are even more significant when you consider the findings of another study, which found that kids ages 11 to 14 typically see two to four alcohol ads per day.
Researchers then asked if they watched any of the 20 most popular non-sports television shows and how much they consumed of the 61 alcohol brands showcased in commercials during those shows.
What they found is those underage drinkers who didn't see any alcohol ads drank about 14 drinks per month.
Underage drinkers exposed to the greatest amount of alcohol ads drank 200-plus drinks in the past month
That number rose to 33 drinks per month for the young people who had seen what amounts to an average amount of alcohol advertising
The organization,Responsibility.org, is devoted to reducing drunken driving and underage drinking and promoting responsible drinking among people who are legally allowed to consume alcohol.
he said parents -- more than advertising -- play the biggest role in determining a kid's decision to drink.
Parents were found to wield 71 times more influence over their children's decision to drink versus advertising,
A recent national survey by Responsibility.org also found that nearly two-thirds of 10- to 18-year-olds cite their parents as the leading influence in their decision whether to drink
he young people cited friends/peers (46%) and brothers/sisters and other family members (32%). Only 14% said advertising/media affects their decision whether to drink
While alcohol expenditures have increased, the truth of the matter is that the rate of underage drinking continues to decline
alcohol consumption continues to show significant decreases among the nation's eighth, 10th and 12th graders.
What I didn't realize is the alcohol industry pretty much regulates itself when it comes to alcohol advertising on television
Manufacturers have their own guidelines, such as limiting ads to programs that have a mostly adult audience, but alcohol companies don't always follow their own guidelines.
Have you watched a Super Bowl lately and noticed how many beer commercials air during that program, when the audience includes many children as well as adults?
Have you watched a Super Bowl lately and noticed how many beer commercials air during that program, when the audience includes many children as well as adults?
One of the implications for the broader society is that currently our controls on television advertising for alcohol are minimal and they're self-regulatory, so I think we should definitely tighten up that some
There is release of a study showing a direct correlation between a kid's exposure to alcohol advertising and how much of those alcohol brands they consume
Future research should examine exposure–consumption relationships longitudinally and in other media.