HINT WATER (Used by some of the biggest tech companies ("Smart people…
Used by some of the biggest tech companies
"Smart people choose Hint Water" Hint is a trusted brand. image.
Hint CEO Kara Goldin is inspiring and has a great story of how the company got started
Possibly partner or sponsor a tech brand
Posts related to tech, offices, stay at home worker?
Demonstrates how it tastes
good without any sugar
The best alternative to soda. Podcast commercial. Talking about how it's better than water because it has flavor but still hydrates you and is healthy unlike soda. Could be super casual and on like a life-style podcast or girl talk podcast or something and the girls just talk about how they drink Hint water now instead of soda and it's great because it still has flavor but isn't bad for them.
visualizing the difference in sugar amount compared to other drinks. Video.
Hint is naturally flavored. Great for sharing with your family to build healthy habits. image.
Shows how it keeps you
hydrated while on the go
showing how quick and easy it is to get. Woman running, at work, at the mall, and weirder places where it wouldn't usually be and then finally at her home in her own fridge. video.
In a comedy podcast and the people that are usually in the podcast talk about Hint water and how it's what they have in the studio and it's always available but they're still making jokes while talking about it so it doesn't lose the vibe of the show. It could have like a sponsored segment name like. "A Hint of promotion" or "a Hint of advertising"
Drink more water campaign that show the health benefits of drinking lots of water. Focuses on people who don't like the taste of water. videos and/or images.
How Hint water fits with a certain lifestyle "aesthetic"
Follow the routines of people who are drinking normal water versus someone drinking Hint water and see who drinks more throughout the day
Hint's instagram showcases an "easy-breezy, beachy" kind of lifestyle, so maybe we can capture that in video. Seems perfect for Bay Area dwellers who are also in target personas
HINT is different from other flavored water products
When I think of Hint, I immediately think of the words: "light, refreshing, simple, honest" maybe have other people try it and then see what words they come up with
Compare to the words that they describe other beverages and make a video about it
Focus on the "Mom" aspect of the persona
Emphasis on the natural quality and zero everything for kids and moms
Videos of kids and moms, videos explaining how its a great substitute
Cocktail playlist on Youtube
What is the experience of drinking Hint? Like Coke commercials? People need to understand what the drink is like
Mom podcast? Mom influencers?
Pinterest and Facebook focal