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Writing skills (Composition and Style (Use AIDA (Attention/Attract,…
Writing skills
Composition and Style
Start with your audience
Create an outline
Use AIDA
Attention/Attract
Interest
Desire
Conviction
Action
Try some empathy
Use the Rhetorical Triangle
Writer
Audience
Context
Use simple language
Audience and Format
Emails
Report
Advertising copy
Formal letter
Structure
Charts and Graphs
Line graph
Bar graph
Pie chart
Venn diagram
Questioning Techniques
Open and Closed Questions
Funnel Questions
Probing Questions
5 Whys
Leading Questions
Rhetorical Questions
Identify your main theme
Grammatical Errors
Proofing