DJ serves to personalize. DJs are increasingly disempowered in terms of programming, and make fewer & fewer decisions about music and other content.
Radio provides a particularly striking variation on the broader debate about globalization. It has been transnational in scope for much longer than other electronic media, and it has contributed heavily to the widespread cultural diffusion of Anglo-American pop music.
However, through various forms of local stations, micro radio, pirates, and special-interest community stations, commentators suggest that it has also been an important instrument of localism.
Yet, if Berland is right, this localism is often illusory. It gives a highly local feel to a text which, despite its frequent concern with particular soundscapes, is in many respects as a whole largely place-less.
Radio, is now more than ever deterritorialised