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Business Architect Obectives (Marketing (Messaging (Options (Costs,…
Business Architect Obectives
ROTE rationalization
Turn question into solution
Disruption
Focus on Tim and team
Selling a product
Value proposition
Breaking perception
Clear portfolio
Innovation
Value
Create
Measure
Tailored
Menu of services
Repeatable
Marketing
Product education
Results
Sharing successes
Linking to needs
Missed opportunities
2015
2016
2017
Messaging
Clarity
Control
Options
Costs
Products
Value
Alignment
Problem solvers
Commercial mindset
Data analysis
Capabilitiies
Overlap
Synergies
Repeatable
Correct perceptions
Tailored
Taxonomy
Business understanding
Differentiation
Capabilities
Connection points
Experimentation
Ensure we're working on the right things
Project Priorities
Brexit
IB&D
Process-led RCSAs