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T1P2 Oct17: Skills an APR graduate needs in 2020 & beyond (SOFT…
T1P2 Oct17:
Skills an APR graduate needs
in 2020 & beyond
THE GIG ECONOMY
An environment in which temporary positions are common and organizations contract with independent workers for short-term engagements
A rising economy
More opportunities for APR grads
Enable them to show their abilities without a full time commitment
able to try out different jobs
Benefit employees in general with improved work conditions
With the expansion in the gig economy, employers are forced to improve their work conditions in order to keep their workers
Primary Freelancer: Freelance as their main job
Secondary Freelancer: Freelance as their side job on top of their main job.
Enable fresh APR grads to get more exposure
Trends in the media landscape: 1. AI lens 2. Marketers use social media to capture attendance of macromedia 3. Social shopping and media purchases
SOFT SKILLS
Attention to detail
Advertising
Public Relations
Organisation
Ability to Learn and Accept Criticism
Drive to Improve
Never Satisfied with your Work
Listening skills
Ability to discern what your customer wants
Critical Thinking
Problem Solving
Adaptability and Flexibility
Leadership
Project management
Good Communication Skills
Interpersonal Skills
Initiative
Resilience
Well-groomed
Team player
Quick Thinking
Time Management
MEDIA JOBS THAT ARE GOING TO BE OBSOLETE IN THE NEAR FUTURE
TV News Photographer
Radio Announcer
TV Studio Camera Operator
Local TV Sportscaster
Newspaper Classified Production Staff
Trends that will disrupt the media industry
Streaming of movies
People who rather watch movies online through streaming than going to the cinema
Robots
Robots can take the jobs of humans eg. Announcer
VR
People would prefer VR news rather than reading newspaper or enewspaper
COURSE STRUCTURE
Integrated Marketing Communication
PR
Intro to PR
Agency business management
Corporate Reputation Management
Issues and Crisis Management
Marketing PR
PR and the media
PR in IMC
Marketing
PMC
Marketing Research
Strategic creative process
Advertising & Brand management
Advert
Intro to advert
Strategic Media Planning
Society
MEDSOC
7Issues
World issues in Singapore's perspective
Media Laws
Mass media in SG & Asia
Broadcast Media
BMP
Supporting Modules
S&W
Presentation Skills
Career Prep
WRICRI
Creatives
RMD
Viscom
HARD SKILLS
Advertising
TV & Radio
Campaigns
Digital media tools (html, photoshop etc)
IMC skills
Professional writing formats
Public relations
Crisis management
Verbal and non-verbal communication skills
Public relations planning skills
Basic principles of PR
Writing for PR
Media laws
Presentation skills
Others
Critical thinking
Contemporary issues