T108 Oct17: Skills an MCM graduate needs in 2020 & beyond (Big Media…
Skills an MCM graduate needs
in 2020 & beyond
Type of jobs that may be obsolete
Platforms like Spotify will cause people to feel there is no need to listen regularly to radio
Become a prerequesite of jobs nowadays
Their title will change, in other words they will have to take on more roles than just being a reporter.
Advancements in technology will cause things do be more digital
Example: Berita Harian retrenched 11 people
Machines will take over
Virtual reality/Machines will take over their jobs, not in high demand
Media trends & technology advancements interrupts an event, activity or process.
Things are changing at a rapid pace due to media, and will affect the jobs in the future.
How it Changes Society
Disruption changes society in multiple ways. Most importantly, the job industry. With all these fluctuations in the industry, it turns it into a survival of the fittest, where everyone has to constantly improve themselves and add more skills to their arsenal. However, those who do not yearn to attain more skills will end up being replaced by those are (People in the Gig Economy)
Advertising and Public Relations
Advance Public Relations
Integrated Marketing Communications
Radio & Broadcast Media
Location Video Production
Radio Production 1
Radio Production 2
Presentation Skills in Chinese
Digital Media Communications
Digital Media Fundamentals
Digital Media Design
Content Design for Mobile Devices
Integrated Digital Media
Journalism and Publishing
Writing for Creative Industries
Media Research Methods
Media in Society
Media Business Management
Mass Media in SG & Asia
The Gig Economy
A gig economy is an environment in which temporary positions are common and organizations contract with independent workers for short-term engagements.
The Gig Economy is driven mainly by two different types of people, entrepreneurs and freelancers.
- is also especially helpful for those with young families, particularly women, who now have easier access to earning a wage at home or at times that suit them most.
- Gig workers face the difficulty of filing personal taxes and keeping track of expenses - Fluctuation in flow of jobs due to rise and drop in 'demand' which results in having an unstable income
Attaining jobs in the gig economy
Versatility to be able to handle different types of jobs to meet demand
promoting self/self branding/marketing
collection of previous work and experiences
Networking skills and connections to important people in the industry
Interpersonal skills/emotional intelligence
Accountability/Credibility and responsibility
VIEWS ON THE GIG ECONOMY
Older workers are embracing the Gig Economy. Data from Hearts & Wallets, shows that one-third of future retirees expect to earn one-quarter of their income by working, up 7 percentage points from 2016. More older workers are looking at the gig economy as a platform for income. "The freelance payment platform Hyperwallet just found in new research that 12 percent of 2,000 female gig workers it surveyed were ages 51-70."(taken from the Forbes website)
Their main reasons for becoming freelancers
earn money and stay in retirement at the same time
Big Media Companies
Big 3 Media
Account Executive (Sales)
Media Management Specialist
Business Development Management
Social Media Marketing Manager
Manager/ Assistant Manger (Competition & Market Access)
Assistant Director (Industry Capabilities Development (software&application))
Data Platform Engineer
So Drama! Entertainment
Head of Business Planning & Industry Liaison
Many advertisements on Jobstreet states that being dynamic and proactive as important traits for jobs.
Many jobs require the employee to be able to speak more than one language. Most state that having the ability of speaking English and Mandarin is an advantage.
Employees need to be innovative to solve issues and keep up with the changes in the industry and stay fresh.
Effective research skills
Many companies requires their employees to conduct research on industry developments and competitors.
Definition: Youth and adults are better able to understand the complex messages when they receive from television, radio, Internet, newspapers, magazines, books, billboards, video games, music, and all other forms of media.