Please enable JavaScript.
Coggle requires JavaScript to display documents.
The old Phuket town cannot attract many tourists (Tourists (Tourists…
The old Phuket town cannot attract many tourists
Old town
It doesn't have a complete construction
Don't have proper transportation tools
Expensive taxi
No distinctive features
Bad sanitation condition
Lack of entertainment program that can arise people's interests
Tourists
Tourists don't familiar with the attractive places in the town
Don't have detailed introduction for the interesting places on internet or in local
Wrong or weak marketing strategies
Existed marketing materials don't show the distinguishing characteristics and attractive features
Didn't combine the marketing strategies with customers 'consuming psychology
They know it but don't like it
Influenced by the bad comments in the internet or people who has gone there
Don't fit the needs and interests of current tourists
They are tired of old buildings
They didn't find interesting things here
They had a bad experience