The old Phuket town cannot attract many tourists
Old town
Tourists
It doesn't have a complete construction
Don't have proper transportation tools
No distinctive features
Bad sanitation condition
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Lack of entertainment program that can arise people's interests
Tourists don't familiar with the attractive places in the town
Don't have detailed introduction for the interesting places on internet or in local
Wrong or weak marketing strategies
Existed marketing materials don't show the distinguishing characteristics and attractive features
Expensive taxi
Didn't combine the marketing strategies with customers 'consuming psychology
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They know it but don't like it
Influenced by the bad comments in the internet or people who has gone there
Don't fit the needs and interests of current tourists
They are tired of old buildings
They didn't find interesting things here
They had a bad experience