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Building a customer base (Site-centric versus Symbiotic Marketing…
Building a customer base
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Trust as Strategy
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Site must portray a secure, confidential & relaxed environment, info must be accurate & current, & info pertaining to competitive products should be included to convey a soft-sell feel
Trust can be enhanced through fulfillment of delivery expectations, avoidance of cookies & other invasive practices
Trust relates to:
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Increasing the interface quality of their website with high usability through user-friendly navigation
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