Please enable JavaScript.
Coggle requires JavaScript to display documents.
Advertising for Digital Media (Dynamic Media (Blooms Taxonomy Pyramid…
Advertising
for Digital Media
What is Digital Media
A content that is stored in digital formats
Interactivity
Group forming
Screen-based
The customer has the control
Sample ofDigital Media
Facebook
Google
Snapchat
Youtube
Ecommerce
Process
Shopping Cart
Merchant Account
Payment Gateway
Bank Account
Digital Media
New Products/services
New information to Consumers
New Way of Consumer behaviours
New information to Consumers
Types
Owned
Retail stores
Company website
Brochure
Earned
Facebook
Twitter
Word of mouth
Paid
Print
Radio
Television
Digital Marketing
Branding
Social Media
Email Marketing
WEB design
SEO
WEB design
Domain reputation
Web presence/web
Quality and standards of coding
Domain age
Responsive design to accommodate mobile devices
Types of Web Marketing
Inbound Marketing
Display Ad.
Affiliate Marketing
Search Engine Marketing
Referral Marketing
Email Marketing
Consumer
Consumer Insights
Data Exploration
Profiling and Segmentation
Modelling
Evaluation
Typical Types of Consumers
Baby Boomer
Generation X
Generation Y
Generation Z
Customer Journey Maps
Action
Feelings
Desired outcomes
Pain points
Example
NETSCAPE
Alibaba
Pizza Hut
Amazon
Taobao
Digital Media
Mobile Marketing
Interactive media
User Journey
Keys
Portability, Personal, Potency
mobile , intimate, social, transactional
Design
mobile-optimised site
Responsive design
Prioritization of content
Links and buttons
Screen size and graphics
Reduced hierarchy
Phone integration
Value Proposition
Mobile Search-Search engine optimisation (SEO)
Pay-per-click (PPC)
Mobile Advertising
Expandable
Interstitial
video
Near field communication (NFC)
Quick Response (QR) Codes
digital strategy
Vision-based Approach
nature -Introduction
Topic, Project aims & Objectives, Big Idea
Problem Defined Background Information
Brand/Corporate Profile
Nature of business
Service/Product brand
Business Size
Brand Vision & Mission
Brand architecture
Price range
Market Position
Visiom -Mission -Goal
Target audience
marital status
family status
lifestyle
location
Education
income
occupation
gender
age
Brand Personality
Action Plans
Social Media Marketing
Communication technologies
Cooperation
Social Bookmarks
Media Sharing
Social Content
Ranking Sites
Communication
Instant Messaging
Twitter
Blogs
Virtual Worlds
Connection
Mash-ups
Social Networks
Web RSS
Collaboration
Conferencing/Teleconferencing
Electronic Meetings
Wikis
Social Media Users
Creator
Joiner
Critic
Inactive
Collector
Spectator
platform
WeChat
exchange contacts
contacting people random
China (90%)
WeChat Payment
Instagram
carousel ads
photo/video sharing app
new tools for business accounts
Instagram Insights
Facebook
the most recognised social networking site
continuous contact
online social networking service
Line
add friends through the use of QR codes
cross-platform instant messaging service
direct pop-out message box
Kakaotalk
in South Korea.93%
Kakaotalk Friends
multi-platform texting
Social Media Strategy And Planning Essentials
1.2Context analysis
1.3Goals & Objectives
1.1 Strategy statement
1.4Strategic challenges
1.7Related documents
1.5Target audience
1.6Review
2.1- Deliverables
2.2Channels + activities
2.3Integration with other marketing
2.4Timelines
2.5Measurement
Social Media MarketingII
Type of blogs
question bloggings
corporate blogs
business purpose
private
by genre
focus on a particular subject
personal blogs
by an individual
most common blog
the traditions
by device
by media type
link log
comprising links
sketchblog/ photoblog
comprising photos
vlog
comprising videos
Blogs
a type of website
a place to post thoughts and opinions
functions as a journal/ diary
Blog content
an archive of older articles
a list of links to other related sites
leave comments
one or more feeds(e.g. RDF files)
Use blog to make money
help sell others
solicit contributions
sell advertising
Blogging sites
blogger
Technorati
Livejournal
Wordpress
Type of Youtube of contents
Hero content
e.g. LEGO, DOVE
emotional storytelling
amplify through ads
Hub content
regularly updated destination
Hygiene content
Most compelling answer to consumers’ questions
Youtube channel
Make use of metadata
Title, Description & Tags
Make use of Thumbnails
different sizes and formats
Customise your Channel homepage
Make use of Playlists
organise and publish multiple videos together
Amplify the content
Earned media
content is relevant and worth sharing
Paid media
critical to drive viewership of relevant content
Owned media
content is relevant and worth sharing
Amplify the content
In-Search/Promoted Video
Can be Always-on
Broad application for different kind of business
Good for hygiene content
Paid per Click (PPC) charging
Pre Roll/Instream Ad
Skip Ad after 5s
Count views and charged after 30s
Low-cost and good for accumulating views
PPV charging
In Video Display Ad
Paid per Click (PPC) charging
Can promote either the video or drive traffic to your own site
YouTube Masthead
Real-time events
Good for delivery
Desktop & Mobile
Day-buy Domination Format
Dynamic Media
accessible
multilayered
platform
hardware
Desktops
internet connection
Laptops
computer
software
Imovie
Premiere
Movie Maker
interactive
Digital advertising
interaction
dialogue
Content marketing
inform
entertain
educate
creating and distributing valuable
relevant
consistent
Social media marketing
SEO
PR
PPC
Inbound marketing
Content strategy
Traditional approaches
B2B and B2C sectors
linked
exported
remixed
Blooms Taxonomy Pyramid
create
Digital Story
Insights
established the overall tone
use of visuals and sound
Finding The Moment
Sharing story
Emotions
evaluate
analyze
apply
understand
remember
Content Marketing Framework
Story
Process
Audience
Measurement
Purpose and Goals
Readability Checklist
Build contrast into each page
Avoid text wraps
Avoid long lines of text
Monitor the details
Use uppercase type with care
Give text room to breathe
Principles Of Customer Delight
Generate special offers
Create interactive content
Curate great content and share your newest content exclusively
Typical Ethical Issues
MEDIA
Morality
INTEGRITY
LEGALITIES