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Kickstarter - Launchboom Guide (Summary -Build a community of people…

- - - - Huge Discount + Get Notified When We Launch
        Example: “Enter your email and be the FIRST to know when we launch on Kickstarter. You’ll get a HUGE early bird discount.
        With this lead offer you are justifying why you need their email address (to notify them first). The benefit of getting notified first is that they are going to get a huge discount.
        
        Quick tip: we’ve tested giveaway lead offers and typically steer away from them because the motivation to give an email is largely driven by winning one free. On the other hand, wanting a discount is directly tied to purchase intent because there is an understanding that they will have to purchase the product to get the discount. This leads to a higher quality lead.
      - Only 3 things to get right using FB everytime
        
        Write great copy
        
        Choose great imagery
        
        Target the right audience
        
        Example FB Ad Copy Template
        Problem is expensive, painful etc.
        Solution offers this benefit
        Join our community and receive HUGE discounts when we launch on Kickstarter
        
        Dream 20 brands to do messaging
        APC
        Rad Streetwear
        Carhartt
        Dezeen
        Monocle
        Mr. Porter
        Acne
        Cereal
        Nowness
        UAL
        Its Nice That
        Thisispaper
        Warby Parker
        Kit & Ace
        Glossier
        Farfetch
        Ace Hotel
        The Hoxton
        END
        Larson Jennings
        
        Create an audience from these interests. Stop when the Potential Audience is between 3-5million
        
        Lookalike audience from existing leads list or people who have activated the "lead" event from FB pixel
        
        Exclusions
        Custom audiences — exclude all of your Lookalike Audiences, other lists, and Web Traffic Custom Audiences.
        Locations — Exclude locations that you don’t want your ad to appear. For example, you should not be advertising a snow related product in Hawaii. If you are considering advertising abroad, group your country by region and make sure you can ship there. The more expensive the shipping, the lower the conversion rate.
        Income — Exclude anyone who makes less than $40,000 per year. People who make less than this are less likely to have disposable income. This is not always necessary, but it is extremely important if you have an expensive product.
        Your Page Likes — exclude people that like your page. This will help prevent overspending and audience overlap. You should be targeting your Facebook fans separately.
        
        Narrowing
        Platform — Narrow by Kickstarter and Indiegogo — people who know about Kickstarter and Indiegogo are more likely to purchase. This is especially necessary if you are targeting internationally. I don’t always use this one, but most of our top performing audiences include this narrowing.
        
        Example FB Ad Copy Template
        Action/USP
        Beat the heat and stay cool no matter where you go. The only air conditioner that’s truly portable so you can stay cool anywhere, anytime.
        Sign up for HUGE discounts when we launch on Kickstarter!
        
        Headline Templates
        The _ Ever
        The Coolest Portable Air Conditioner Ever
        —
        Question
        Want The World’s First Desktop Hydroponics Greenhouse?
        —
        Curiosity
        These NASA Inspired Sunglasses Are Made of Aerospace-Grade Titanium
        —