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GT Partnership Branding (Possible Mockups (Pin, Chalet, Sign on Ped…
GT Partnership Branding
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Takeaways from kickoff
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Play with being a bit fun, even. Fun, dynamic, warm, approachable. Think of reaching recruiting for youth as well as boards for Fortune 500.
Overly simple, structured and thoughtful.
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Grant Thornton
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GT is a challenger brand. Competes heavily with big 4: Earnst and Young, PWC, KPMG, Deloitte
How does this challenger brand apply to golf: golf is antiquated, old, so Status Quo. GT is sponsoring the new breed of golfer, young players like Ricky Fowler who disrupt. Jason Day, Jordan Speece. Approaching golf differently.
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The visual brand: intentional and thoughtful system. As a creative, provides the grounding to flex with a lot of creativity. White space, contemporary, modern – manifests the firm that we are and are becoming. Distinct, unique, distinctive.
Visual Devices
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Bold, clean patterning in Typography
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