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Marketing mix for services & non-profit (Physical evidence (Office, a…
Marketing mix for services & non-profit
special characteristics of services
Intangibility
Inseparability
Variability
Perishability
Processes
Self services
Shops
Banks
Train Stations
Watch the item be prepared
Technology facilities
delivery of customers value :smiley:
People
Key role in an organisation
over or under attentive
under or over selling
Projecting favourable or off putting impressions
Staffing
Front line staff or sales people
Influences
Effectiveness
Efficiency
B 2 B relationship are key :unlock:
HR selecting and training
Physical evidence
Office
a restaurant
Shopping emporium
Service quality
Service experience
Taxi
aircraft
Professional appearance
Bank
Hairdressers