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Marketing (MKTG Plan (Steps (MKTG Objective (Brand-share (trial user,…
Marketing
MKTG Plan
I/C
Implementing
Controlling
Steps
Executive summary
Key-success factors
The problem
The reason (BOD/BOM)
Present MKTG situation
Market research
Customers
.....
SWOT analysis
MKTG Objective
Market-share
Brand-share
trial user
loyal customer association (brand's image)
brand awareness
Sales volume
Profit & Loss
MKTG Strategies
Budgets
Market research
IMC (integrated marketing communications)
Public relations
Direct marketing
Events & Experiences
Interactive marketing
Sales promotion
Word-of-mouth marketing
Advertising
Personal selling
Action plan
Controlling plan
Create Customer's superior value
Estimating/Understanding
4C's
Competitors
Company
Customer's needs & wants
Changes
Strategic MKTG
STP
Targeting
Positioning
Segmentation
MKTG Mix
4P's
Promotion
People
Place
Physical evidence
Price
Process
Product
Philosophy
4P's
New Value