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PressReleases ((Structure (Lead: (props: purpose: explains the news…

- - - - props
        
        purpose:
        catch attention,
        rank:
        essential,
        type:
        inspirational, informational, metaphorical
    - - props
        
        purpose:
        elaborates on the headline - provides additional most important details
        rank:
        optional but prioritized,
        type:
    - - props:
        purpose:
        explains the news briefly, but in more detail than in headline where, what, when and why
        rank:
        essential
      - validation:
        
        dynamic verbs [https://en.wikipedia.org/wiki/Dynamic_verb]
        
        as simple as needed to understand (uses details they already know, that matter to them, they want to learn) [https://lifehacker.com/how-to-explain-complex-ideas-like-tech-to-those-who-d-1512002346]
        
        independent: has what, where, when, who, why
        
        First sentences start with digits
        
        First sentence does not start with Entity name
        
        First sentence does not start with a quote
    - - props:
        purpose:
        provide more details on the news, explain consequences of the event
        rank:
        essential
    - - props:
        purpose:
        provide more details on the news, explain consequences of the event
        rank:
        optional
  - - - Get topic [ new, interesting, relevant ]
      - Lists facts [ what, who, when, where, how, why, what ]
      - Order facts based on priority of relevance
      - add context to facts:
      - so what? consequences? ethical limitations? additional sources?
    - - determine reality [ known vs unknown ]
      - formulate questions for unknowns
      - gather additional information for answering questions