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Marketing mix -pricing (Factors affect decisions (Cost, Competition, value…
Marketing mix -pricing
Types of pricing
Customer based pricing
customers value pricing
marker orientated
Demand
Good value pricing
Value added pricing
Psychological based pricing
Competitor- based pricing
Going rate
Customer value
Current competitors'
current pricing
Competitive biddiing
Cost based pricing
Overheads cost
initial profit
Break-even
direct cost or marginal cost
Second market discounting
prices international
cost plus pricing %
Law
construction
Accountancy
Factors affect decisions
Cost
Competition
value
Organisational
Marketing
Pricing objectives
Steeple
P78 diagram very important
Product mix pricing
Product line pricing
Optional product pricing
Captive product pricing
By-product pricing
product bundle pricing
Business pricing
EVC
Trade or functional discounts
Quantity discounts
Cash discounts
Seasonal discounts
Allowances
Informing pricing decisions
General survey
Van Westendorp survey
Conjoint analysis
Elasticity modelling
Experimentation
Ethical considerations
Dynamic pricing
Segmented pricing
Super sized pricing