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CUSTOMER-DRIVEN MARKETING AND ITS STRATEGY (nature of marketing (functions…
CUSTOMER-DRIVEN MARKETING AND ITS STRATEGY
nature of marketing
creating value with marketing
the marketing concept
functions of marketing
storing
grading
transporting
selling
financing
marketing research
buying
risk taking
evolution of the marketing concept
the exchange relationship
marketing
marketing research and information systems
marketing research
marketing information systems
two types of data
primary data
secondary data
online marketing research
social networking sites
digital media
virtual testing
information technologies
buying behavior
psychological variables of buying behavior
learning
attitude
perception
personality
motivation
social variables
reference groups
social classes
culture
understanding buying behavior
developing a marketing strategy
two major steps
selecting a target market
marketing strategy
developing a marketing mix
the marketing environment
the marketing fix
product strategy
pricing strategy
distribution strategy
promotion strategy