Please enable JavaScript.
Coggle requires JavaScript to display documents.
Promotion 'P' (Techniques (Advertising, Personal selling, Direct…
Promotion 'P'
Techniques
Advertising
Personal selling
Direct marketing
Digital marketing
Sales promotion
Sponsorship
Public relations
Criteria
Extent of control
Level of finance
Size of audience
Preferences and behaviour
Goal of communication
Process
Source
Medium
Receiver
Feedback
Noise
Engagement
Cognitive
Relational
Behavioural