Chapter 10 Finding and Evaluating business information (How do you…
Finding and Evaluating business information
How do you determine what information you need?
analyze the research question and topic
identify audience's needs and concerns
professional and highly credible sources
establish the slope of the research
define research activities
primary sources: raw data (interview, survey)
secondary sources: other people's research in books, articles
quantitative research: numerical data
qualitative research: insights into the attitude, values
tertiary sources: books that synthesize material from secondary sources e.g., Wikipedia
develop a work plan
How do you conduct and evaluate research in print and online sources?
Gather relevant print and electronic files
search the web strategically
use quotation mark around your phrase
add more words to the search
use an online index or database to find articles and business data
use a library or bookstore to find relevant books
evaluate your resources for credibility
follow leads in reliable sources
How do you conduct and evaluate primary research?
conduct interview research to gather in-depth information
planning and conducting an interview
evaluating interview results
conduct observational research to understand how people act
conduct survey research to gather information that is easy to compare
How can you use social media in your research?
search for expert
post question to your network and beyong
gather anecdotal evidences
How can you effectively organize the results of your research?
build your reference list as you research
organize documents and notes on your computers and "in the cloud"
organize your findings by research questions