Please enable JavaScript.

Coggle requires JavaScript to display documents.

Collecting data from Customers (Quantitative (Google analytics (Driving…

- - - - Address
      - Age
      - Spending Habit
        
        Frequent Buy
        
        Product Suggestion
    - - Practical Functionalists
        
        Driven by product familiarity & range (国货) • Generally price sensitive • Typically from Mainland China; purchasing groceries and daily necessities • Current core
      - Family Altruists
        
        Driven by product benefit, suitability and superiority • Likely to compare • Willing to splurge on family and loved ones, instead of themselves • Typically housewives, though gifters can fall within this segment too
      - Collectors & Connoisseurs
        
        Have an appreciation for the finer things in life • Driven by product quality, authenticity &uniqueness • Willing to spend if justified • Typically of a demographic with higher disposable income
      - Novelty Seekers
        
        Driven by newness, novely & relevance of experience • Likely to be one-time spenders, but opportunity for them to be advocates • Enjoy the thrill of being the first to unearth a treasure • Not likely to be current customers of Yue Hwa
- - - - Simple regular/rating
        
        E Receipt
        
        @ POS
      - thoroughly annual