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PhD (Chapter 3: methodology (Self ethnography
Presented as a tool to…
PhD
Chapter 3: methodology
Self ethnography
- Presented as a tool to monitor the progress, as well as redirect my tactics to do research and better approach the candidates, ie. according to the background of the background of the participant.
The field: initial approaches, access and challenges
- Description of the initial stages and strategies followed to contact the Companies
Using Linkedin for research
- Here I will introduce the process and the evolution of contacting people via Linkedin, the positives synergies, considerations, using free version to contact people -and the perks of using premium, as well as using it the wrong way, as I did-. The conclusion is going to be a purpose-based approach on how to use the platform
Studying the industry or the professionals?
- Ups and downs, "logical" and difficulties behind the approaches taken. Introduce the fact that according to QNA, "the most representative member" of the organization must be interviewed, but this is not applicable to my case because...
Changing paradigms: the professional comes first
- Problems and challenges when approaching individuals on the field.
- Changing the questionnaires according to their backgrounds
- Using the questionnaires only as a reference
Inquiring about mixed methods
- Pose examples on how to apply quantitative to extensions or variations of this work, and why it has not been possible to apply for the present case.
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Qualitative Network Analysis
- Introduction, assumptions...
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Chapter 1: introduction
Same but different, change according to what is presented in the post field work
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Conclusions
- How is IG produced in VG industry? How do they create rules and norms in their ecosystem?
- Why should anyone care?
- How things are different or that characterize VG industry from others?
- How this can contribute to communication policy research?
Considerations
- ONLY ABOUT VG industry
- Not comparing institutional vs. VG, but use IG evolution and the institutional information as introductory
- Use all the data I have (both interviews from Spain, and mainland China)
- What is worth quoting, what's the mos important thing?
- What do you want to say with your PhD?