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Targeting (Types (one product for all segments (This is typical in ‘mass…
Targeting
Types
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multi-segment approach
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typical in the motor industry. Here there are a variety of products such as diesel, four-wheel-drive, sports saloons, and so on
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Process (for whole STP)
- Evaluate the attractiveness of the segments
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- Construct segment profiles
- Develop positioning strategy
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- Evaluate a segments on a set criteria
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